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Attack of the Flu, Part Two
Previously, we reviewed the conversation volume and high level topics of what people online are saying about this year’s powerful Flu. Today, we will look at how that conversation was divided and dive...
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Spot Meaningful Social Media Trends Instantaneously!
We often hear the phrase “do more with less”, especially in marketing! At Visible we want our customers to “do more with more”! Our new Impact Summary helps busy brand and marketing managers instantly...
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Beyonce, Power Outage and Baltimore Ravens Win Social #SuperBowl (#infographic)
Super Bowl 2013 is estimated to be the most watched program in US TV history. Add a power outage, a close game, some good (and not so good ads), and of course Beyonce performing at half time and it was...
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How did people really feel about the Super Bowl?
It’s safe to say that the power outage in the third quarter of Super Bowl 47 was one of the most talked about moments of the entire game. In fact, it’s still a popular topic of conversation among...
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I Only Watch It for the Ads
Previously, we looked at how people really felt about the Superbowl and what the top social stats for the game were. Now we dive into the money behind it all: the advertisements. Everyone knows...
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Pros and Cons of Social Ad Formats: Where you should invest a limited ad...
This is a guest post by Jana Fung, Marketing Manager of MixRank.com As new digital ad formats surface in the industry, advertisers with limited budgets must optimize their budget by investing in the...
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Pros and Cons of Social Ad Formats: Where you should invest a limited ad...
This is a guest post by Jana Fung, Marketing Manager of MixRank.com Previously, we looked at the pros and cons of social ad formats for Facebook. Today, we continue with Twitter. Promoted Tweet Pro:...
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Sony PlayStation 4 Announcement – A Hit or A Miss?
Answering the basic “why’s” and “what’s” in social media can take a variety of approaches. What has worked successfully in a past situation might not provide the same insights in the future, and the...
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Nordstrom’s Mint Save
[disclaimer: the post below contains rampant personal advocacy for Nordstrom and Mint.com, which may not be – but hopefully is – shared by my employer] As social media analysts, we sometimes struggle...
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Shouldn’t a Solution Fit the Way You Work – Rather than the Other Way Around?
That is exactly the question we asked ourselves when we looked at Social Media Engagement. As we watched our clients extend and expand their use of social media teams within their channels and across...
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Long Live the Twitter Callback!
Has it happened to you too? There I was, tweeting about a minor customer experience issue to one of the retail brands that I frequent. Less than 20 minutes later, my phone rang – “Mr. Duek? This is...
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#MarchMadness on Twitter: Who Are the Social Cinderellas? #Infographic
March madness is one of my favorite events of the year. As a Big Ten alumni I always hope that my school will make it to the finals and I follow the games closely. It is also fun to see how these...
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Then There Were 4 – March Madness Continues
It was a prime weekend for college basketball as the NCAA basketball tournament went from sweet sixteen teams to the final four. Michigan and Louisville won Sunday to join Saturday’s winners Wichita...
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How to Take My Money
Hi, my name is Jennifer, I’m a consumer and I have a serious case of “the wants”. I want to find things easier, get them faster and I want the entire process to be painless if not effortless...
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Webcast: The Secret to Success in Social Media Monitoring & Analysis
Join us on May 1 for our next webcast! Gleaning actionable insights from social data requires the right technology. It also requires the right expertise. Companies need people who understand search...
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The Socialization of Earth Day
Last week, while attending an event to support an organization I volunteer for, I had the privilege of shaking the hand of Denis Hayes, the man responsible for coordinating the first Earth Day in 1970....
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Visible Adds Next Gen Search and Post Scheduling for Twitter and Facebook
Visible prides itself on being laser-focused on continuous innovation and helping our customers drive business value from social media insights and engagement. The April product release includes some...
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Webcast: Social Media and the True Power of Employee Advocacy
Join us on May 9 for our next webcast featuring Brian Solis from Altimeter! Social media is not new, nor is the idea of employee advocacy. What is new is the approach that businesses should take in...
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Over Half of Companies Had a Social Media Incident Last Year
Last week, Brian Solis from Altimeter presented his thoughts about the True Power of Employee Advocacy. If you missed it, you can access the webinar and the slides in our resources library...
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Xbox One Reveal
In late February, we looked at the social media reactions to Sony’s PlayStation 4 announcement and found a few interesting things: 1) Social media discussion on the PlayStation brand increased to 1600%...
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